Swedish TV-history was just made tonight! Sweden’s first ever live commercial was broadcasted from the Dressmann store in Vällingby, Stockholm to celebrate Dressmann’s 15 year anniversary. Kari Heino was on location as Audio Engineer with Motions and a Mediatec Satellite Uplink. Three commercials were broadcasted live to TV4 at 17:41, 18:55 and 20:15 from three different stores in Stockholm (Skärholmen, Vällingby & Kista).
In order to make it on time to the second location in Vällingby, part of the production team had to be flown across Stockholm by helicopter! The winner of the tie tying competition in the commercial (hosted by Anton Körberg) got a 10.000 Swedish Krona voucher to shop for (1.125 Euro).
Watch the commercial here in 720p HD:
http://www.youtube.com/watch?v=WTJlCXLluHQ