National Football League (Viasat)

Upright Sounds is on a roll! Viasat Sport has extended their broadcasting rights for the American National Football League (NFL) and Stefan Heino will be broadcasting the whole season live for Viasat Sport starting Sunday the 9th of September.

With no previous contact with American Football, other than once accidentally owning an official Oakland Raiders winter hat, this will be a completely new experience for Stefan, especially watching the world famous Super Bowl for the first time.

2012 FIA Formula One World Championship (Viasat Motor)

Upright Sounds goes Formula One! Previously Stefan Heino has worked for Viasat with sports events such as the Premier League, NHL, The FA Cup, UEFA Champions League and WRC Rally Sweden.

Stefan will start off by broadcasting the Hungary Grand Prix live from Budapest on Sunday the 29th of July. Really exciting times are ahead, especially since Stefan is Finnish and a great fan of Finnish Formula One drivers like Mika Häkkinen, Kimi Räikkönen and Heikki Kovalainen.

Hela Sverige Bakar (Sjuan)

Great news again for Upright Sounds! Stefan Heino has been hired to work on Sweden’s version of BBC’s The Great British Bake Off, which is a show very similar to MasterChef, but with baking instead of cooking. There are 12 contestants starting off headed for a final of 3 in the tenth episode, competing against each other for the grand price of getting to publish their own baking book. Host for the show is Tilde de Paula, whom Stefan is familiar working with from TV4‘s daily morning show Nyhetsmorgon. The jury consists of two experts, Johan Sörberg, who is coach for the Swedish national baking team, and Birgitta Rasmusson, author of the well known and cherished Swedish baking book classic “Sju sorters kakor”.

The outdoors studio and location at Taxinge Slott is truly astonishing and stunningly beautiful and it is a pleasure working there.

Make sure not to miss this show coming this fall on Sjuan, because it is going to be really great!

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UEFA Euro 2012 – Football Studio (SVT)

Exciting times are ahead for Upright Sounds! Stefan Heino has been hired to work in SVT Sport‘s Euro 2012 Football Studio, which is located in an old retro cinema called “Bio Rio” on Södermalm in Stockholm. SVT has come up with a really cool concept where anyone can apply for tickets to watch the matches live on the cinema’s Screen 4, where also the build-up talk and interviews take place.

Tickets to the matches shown in the cinema are available upon request at and are meant for supporters of the playing countries.

If you’ve missed one of the shows, make sure to catch up on them at